UPDATE: Greenpeace and Kimberly-Clark have announced the successful
resolution of the Kleercut campaign as the maker of Kleenex has
established a new sustainability policy focused on protecting Endangered
Forests. To find out more go to
http://www.greenpeace.org/kleercut
Kleenex
has launched a big marketing campaign to try and tell consumers that it
"Feels good to feel" their tissues. But with virgin forest in every
box, Kleenex comes with more than a feeling.
Kimberly-Clark
doesn't have a policy for using recycled content in their consumer paper
products, which include brands like Kleenex, Scott, Cottonelle, and
Viva. What's worse, the company sources some of its wood pulp from
virgin forest, including ancient Boreal forest in North America.
